The timing on this couldn't be better for me personally. My five year old daughter has recently fallen in love with the Powerpuff Girls thanks to the wonder that is Netflix, so when I told her about this new series coming from IDW, she was thrilled.
IDW delivers for the demographic here, and this comic is suitable for older and younger generations alike. Avoiding the critical mistake that is continuing to be made with My Little Pony Friendship is Magic, Powerpuff Girls is actually much more enjoyable for young girls. Where MLP is written at a level well above grade school, Powerpuff girls manages to keep adults interested with some inside jokes, but stays simple enough to please younger children as well. The best adult nod to pop culture in this issue is hands-down the loader that Mojo Jojo uses to battle the Powerpuff Girls. It is a straight tribute to the loader that Ellen Ripley uses in Aliens to battle the queen in the final scene of the film.
While we read every issue of MLP that comes out (multiple times), my daughter is still to young to really understand most of the material, but fortunately, IDW has found a more suited comic for younger girls here in Powerpuff Girls. For a market that is starved for good product, young girls can rejoice that they now have something to call their own. While books like Princeless are also great for this demographic, they're far too obscure and small-market to reach the audience. With IDW's established distribution network, and the well-known license of the Powerpuff Girls, it's about time that a much forgotten segment of our hobby had something to look forward to every month.
And hey, as someone who watched this show in the mid 90s, and is now a 30-something father of two, I enjoyed this as well.
Great work IDW!